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Trends · Critical urgency

Drug “Menu” Accounts

Snapchat and Instagram accounts that openly post a 'menu' of drugs for sale — emojis next to prices, DMs to order. Aimed squarely at teens with disposable cash.

A pile of mixed pills on a flat surface
Most affects
13–1516–18
Teen profile
Socially Isolated
Family context
Low Digital SupervisionLimited Tech Literacy
Risk type
Drugs/SubstancesScams
I.
What it is

The short version.

Snapchat and Instagram accounts maintained by local dealers post a 'menu' of available drugs — usually as a story or a pinned post, with emoji codes and prices. The teen DMs to order; meets in person or arranges drop-off. Easy access has collapsed the friction that used to exist between curiosity and first use. Many of the products are counterfeit and contain fentanyl (see Counterfeit Pills).

II.
Where it shows up

The platforms and contexts.

Snapchat stories and Instagram-private 'menu' accounts; rotating handles to evade platform moderation; in-school distribution after the order is placed.

III.
How long it's been around

The timeline.

The 'menu' format took shape with Snapchat's story feature around 2018 and expanded with Instagram in 2020. DEA and state AGs have prosecuted dozens of menu operators but the format renews quickly.

IV.
What to know

The core facts a parent needs.

V.
The dangers

What's actually at stake.

VI.
What to do

Concrete next steps.

If your teen is in crisis

911 for overdose · DEA tip line 1-877-792-2873 · SAMHSA 1-800-662-HELP · naloxoneforall.org.

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