Teen Slang · Social & friendship

What does “Demure” mean?

Modest and put-together. From the viral 'very demure, very mindful' joke about being tasteful.

Where “Demure” comes from

From an August 2024 TikTok by creator Jools Lebron that became a massive catchphrase.

Why teens actually say it

Used ironically to describe doing anything in a 'classy', understated way.

What it means for you as a parent

Harmless meme. Mostly quoted for laughs, not literal.

How it’s used

  • “Look how I packed my lunch, very demure, very mindful.” Riffing on the viral joke about being tastefully modest. Funny and ironic.
  • “I kept it very demure at the family dinner.” Joking about being on best, low-key behavior. Lighthearted.

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